Demo tour 1355 4th St, Santa Monica Mon to Fri, 8 am to 5 pm
Viewing office

Designer Eyewear in Santa Monica

A catered collection of the world's most thoughtful eyewear, from independent ateliers to iconic fashion brands, styled one on one by opticians who love what they do.

The collection

We choose every brand for its craftsmanship, materials and point of view. The result is a collection that rewards a closer look, whether you want something quiet and refined or bold and unmistakable.

  • Alain Mikli
  • Anne et Valentin
  • Barton Perreira
  • Celine
  • Christian Dior
  • DITA
  • Kirk & Kirk
  • Lafont
  • Lindberg
  • Masunaga
  • Modo
  • Oliver Peoples
  • Persol
  • Prada
  • Ray-Ban
  • Salt
  • Thierry Lasry
  • Tom Ford
  • Zero G

Independent ateliers

Alongside the big fashion names, we carry designers known for their obsession with detail: Lindberg's featherlight, screwless titanium, Masunaga's Japanese craftsmanship, the vivid acetates of Kirk & Kirk, the Parisian color of Lafont and Anne et Valentin, and the sculptural shapes of Thierry Lasry.

These are frames made to be worn every day for years, and they tend to become part of who you are.

Styling, one on one

Our opticians consider your face shape, coloring, prescription and lifestyle, then pull a considered edit of frames for you to try. We are honest about what works, and patient until you find the pair that feels right.

Lenses handcrafted in Los Angeles

A beautiful frame deserves exceptional lenses. Our lenses are handcrafted in Los Angeles and precisely fitted to your frame and your eyes, so the pair performs as well as it looks.

Questions, answered

How often do you bring in new frames?

Our opticians update the collection regularly. Stop by or call (310) 394-1011 to ask about new arrivals from your favorite designers.

Can you special order a frame?

Yes. Special orders require a $50 non-refundable fee that is applied toward the purchase, and the fee is forfeited if the item is not purchased within 14 days of delivery.

Can you put new lenses in my own frame?

We are happy to reuse your frame with a signed waiver. For irreplaceable vintage frames, we recommend considering a new frame to avoid risk.

What is your return policy?

Because eyewear is custom made, all sales are final. If you cannot adapt to progressive lenses, they may be exchanged for another lens type, with the price difference non-refundable.